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Looking for a Great New Product Launch ? - Posted By Product Launch PR Agency (productlaunch) on 27th Oct 24 at 11:59pm
Hey everyone,

I’m getting ready to announce a new product launch, and I want to make sure the press release really stands out! I’ve been looking for a solid new product launch press release example to use as a guide.

What Makes a Great Product Launch Press Release?
From what I’ve gathered, an effective product launch press release should:

Grab Attention with a Strong Headline: Make it clear, exciting, and newsworthy.
Introduce the Product Clearly: Briefly state what the product is and what makes it unique.
Highlight Benefits and Features: List key features and, more importantly, the benefits for users.
Include a Quote: A statement from a key team member (e.g., CEO or product manager) adds a personal touch.
Add Contact Info and Links: Make it easy for journalists and readers to reach out or learn more.
Example Structure
If you’re also looking to draft one, here’s a simple outline based on the best examples I’ve seen:

Headline: Announces the product in a catchy way
Intro Paragraph: Briefly describes the product and launch purpose
Body: Detailed features and benefits
Quote: From someone at the company
Closing: Contact info, link to product page, and media assets
Do You Have a Favorite Example?
If anyone here has an example press release or a template they’ve found effective, I’d love to see it! Sharing a sample would be super helpful for those of us working on our product launch announcements.

Thanks so much!

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