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Tips for Writing a New Brand Launch Press Release - Posted By Product Launch PR Agency (productlaunch) on 8th Nov 24 at 12:27am
Hey everyone,
I’m about to launch a new brand, and I’ve been researching how to write a new brand launch press release that grabs attention. Thought I’d share what I’ve learned so far and see if anyone has tips or examples to make it even better!
Key Elements of a Strong Brand Launch Press Release
Catchy Headline: A headline that’s intriguing and clearly highlights the brand’s purpose.
Compelling Introduction: A brief overview of the brand, what it stands for, and its target audience.
Value Proposition: Explain what makes your brand unique and how it addresses specific needs or trends.
Founder’s Quote: Including a quote from the founder adds a personal touch and story behind the brand.
Call to Action: Direct readers to visit your website, follow on social media, or check out a launch event.
Contact Information: Provide an easy way for journalists and readers to get in touch.
Sample Structure
If you’re starting from scratch, here’s a simple outline I found helpful:
Headline: Catchy, brand-focused
Introduction: Short, engaging overview of the brand
Body: Details about the brand’s mission, key offerings, and audience
Quote: From a key team member
Closing: CTA, website links, and contact info
Have a Favorite Example or Tips?
Anyone here have experience with brand launch press releases? Any specific structure, tips, or sites for distribution that have worked well? I’d love to hear your insights!
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