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| | A Beginner's Guide to Writing a Press Release (4th Jan 23 at 9:50am UTC) | |
Bold and italics: Bold text can make your message stand out, while italics are used to emphasize key words.
Bullet points: If you're writing about something that's complex or dense, use bullet points as a way of breaking up the text into smaller sections for easier digestion.
Headings: Use headings to organize your content so readers know where they're going before they begin reading. This also helps them get an overview of what you're covering in the article/press release before diving into it themselves (more on this later).
Table of contents: A table of contents is another great tool for organizing your content so that readers don't have any trouble finding what they're looking for once they open up their device's browser window or app screen with their favorite news app installed on it (which we'll cover later).
Avoid buzzwords and jargon
Buzzwords and jargon are a big no-no in press releases. They can be confusing to readers, who will likely have a hard time understanding what you're saying if they're unfamiliar with the terms being used. When writing your press release, stick to plain language and short sentences; avoid complex sentence structures and long sentences; don't use unnecessary words like "however," "therefore," or "subsequently."
Keep it simple, silly
Keep it short. This is the most important thing you can do when writing a press release. The shorter, the better. You want to keep it as simple and straightforward as possible so that people know what they’re getting before they read any further, which will make them more likely to take action on your message (or share it with others). If you have too much content in your press release, people will get bored and decide not to read further into the story or contact you again in the future—and this is definitely not what we want! So keep things concise and clear: no flowery language or words like “sunny side up”—just plain English that makes sense for everyone involved in reading these types of communications (including journalists!). | |
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