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| Looking for a Great New Product Launch ? (28th Oct 24 at 4:59am UTC) Find inspiration and tips for crafting an effective new product launch press release with examples. | | Hey everyone,
I’m getting ready to announce a new product launch, and I want to make sure the press release really stands out! I’ve been looking for a solid new product launch press release example to use as a guide.
What Makes a Great Product Launch Press Release? From what I’ve gathered, an effective product launch press release should:
Grab Attention with a Strong Headline: Make it clear, exciting, and newsworthy. Introduce the Product Clearly: Briefly state what the product is and what makes it unique. Highlight Benefits and Features: List key features and, more importantly, the benefits for users. Include a Quote: A statement from a key team member (e.g., CEO or product manager) adds a personal touch. Add Contact Info and Links: Make it easy for journalists and readers to reach out or learn more. Example Structure If you’re also looking to draft one, here’s a simple outline based on the best examples I’ve seen:
Headline: Announces the product in a catchy way Intro Paragraph: Briefly describes the product and launch purpose Body: Detailed features and benefits Quote: From someone at the company Closing: Contact info, link to product page, and media assets Do You Have a Favorite Example? If anyone here has an example press release or a template they’ve found effective, I’d love to see it! Sharing a sample would be super helpful for those of us working on our product launch announcements.
Thanks so much!
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